TiVo Strategic Audit Essay - 1663 Words

Case 14: Tivo Inc. I. Current Situation A. Past Performance A.1. Tivo is a corporation developed on a product that allows customers to record TV shows digitally, and watch them when convenient for them. A.2. TiVo released an IPO in 1999 and price of stock has fluctuated significantly over the years. A.3. Tivo has had a difficult time in maintaining positive growth or consistent financial standings since its founding. B. Strategic Posture B.1. Mission B.1.1. TiVo has evolved from the pioneer of the DVR to its role today as a leading provider of advanced television to the cable industry domestically and abroad. TiVo creates consumer products and software to deliver a branded viewing experience that integrates traditional and†¦show more content†¦There is a demand for more accessible ways to view programming. B.4. Political-legal B.4.1. Tivo’s revolutionary technology is patented. This gives them an advantage in some countries. But in other countries it can cause restrictions. B.5. These risks are all evident in every country and industry with a strong reliance on technology. C. Task Environment C.1. Threat of New Entrants: Low. There are the basic main cable companies and providers that hold a controlling of the market shares. C.2. Bargaining Power of Buyers: Medium. The market for DVRs is medium. There are enough products that buyers don’t hold to little or two much power C.3. Bargaining power of suppliers: Medium. There are enough competitors in the market that market shares are relatively even. C.4. Threat of substitute products or services: Medium. There is not an either or decision on which DVR service to get. Most decisions aren’t even based on which DVR is best, but rather on pricing of entire service package C.5. Rivalry among competing firms: High. This rivalry is based on the fact that every service provider is trying to offer the best of everything. IV. Internal Environment (including IFAS) IFAS Internal Factors Weight Rating Weighted Score Comments Strengths: Globalization .15 4.0 0.60 Available In the US and other countries Brand Recognition and Loyalty .15 5.0 0.75 First in industry Strong Technology .15Show MoreRelatedChanges in the Dynamics of Pc Industry9535 Words   |  39 Pagesexternal directors: Board Member-Occupation Audit and Finance committee Nominating Committee Compensation Committee William l V. CampbellChairman Intuit, Inc C Ccc Millard S. DexlerChairman and CEOJ. Crew C C Albert Gore, Jr.Former Vice President of the US C C Steve JobsCEO and Co-founderApple ComputerChairman and CEOPixar Arthur D. LevinsonChairman and CEOGenentech, Inc C Ccc Jerome B. YorkCEOHarwinton Capital Corporation Ccc cc=Chairperson C=Member *Audit and committees members are used to ensureRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pagesdemand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E L V E 14_Hanson_3ed_SB_3869_TXT.indd 441 8/29/07 1:09:33 PM 442 INTRODUCTION A SUMMARY OF THE CASE ANALYSIS PROCESS Case analysis is an essential part of a strategic management course and is also perhaps the most entertaining part of such a course. The ‘full story’ that follows this summary gives you considerable detail about how to go about a case analysis, but for now here is a brief account. Before we startRead MoreMarketing and Page Ref9872 Words   |  40 Pagesselling C) direct marketing D) public relations E) advertising Answer: D Diff: 2 Page Ref: 402 AACSB: Communication Skill: Concept Objective: 14-1 5) Which of the following is NOT a major category in a company s promotion mix? A) sales promotion B) strategic positioning C) direct marketing D) public relations E) advertising Answer: B Diff: 2 Page Ref: 402 AACSB: Communication Skill: Concept Objective: 14-1 6) Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the InternetRead MoreMarketing Channel44625 Words   |  179 Pagesefficient C) modern D) customer-driven E) task-driven Answer: A Diff: 3 Page Ref: 344 Skill: Concept Objective: 12-2 25) A corporate VMS has the advantage of controlling the entire distribution chain under ________. A) a profit-maximizing strategic plan B) single ownership C) mass distribution D) a few intermediaries E) little control Answer: B Diff: 1 Page Ref: 344 Skill: Concept Objective: 12-2 26) Which of the following are the three major types of vertical marketing systems